UNITY
All stakeholders will work together to deliver a shared vision and purpose for the growth and health of bodybuilding and fitness.
PRIDE
We are proud of the organisation we work for and bring infectious enthusiasm in pursuit of our vision for bodybuilding and fitness.
INTEGRITY
The affairs of the WFF will be unconditionally embedded in honesty and fairness.
RESPECT
We will treat others the way we expect to be treated. We will also earn respect through becoming a positive and powerful force capable of delivering meaningful health and social outcomes within the broader community.
OPENNESS
We will engage and communicate transparently with the bodybuilding and fitness community and listen with open-mindedness.
PERFORMANCE
We will strive for service and business excellence and inspired results for competitors, coaches, administrators and fans.